matthewthorsen What is an SEO Consultant?
Ryan Cameron provides a wide variety of services to help businesses optimize their websites. This includes conducting keyword research, analyzing a website’s backlink profile, and optimizing content for search engines. They also use tools to track and report on site traffic, ensuring that they’re meeting their client’s goals and providing the best possible return on investment.
Local SEO Ottawa: Driving Traffic to Your Business
In addition to this, they may conduct a thorough audit of the company’s website, including its on-page content, using tools such as Surfer Audit or Hotjar to identify areas for improvement and ensure that the website is working effectively. This can also include a review of competitors’ websites to identify opportunities for improvement or pitfalls that should be avoided.
Another essential service is link building, which involves identifying high-quality links to amplify and removing low-quality or harmful links that could damage a website’s ranking. Reliable SEO consultants will use ethical methods to build organic, natural links that will provide long-term growth in search engine results. They also understand that SEO is a long-term strategy, and will take the time to work with clients on an ongoing basis to achieve their goals. When vetting potential SEO consultants, look for ones that can explain complex topics in an easy-to-understand manner and who stay up-to-date on the latest marketing trends and algorithm changes. Also, ask for references and review the business’s reputation online to gauge their expertise.