The Importance of Using an Email Validator

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Email validator is the process of checking that an email address is valid and works. It ensures that the emails you send are actually reachable by their recipients and helps to reduce bounce rates and improve your deliverability. It is a critical step for all marketers to take in order to keep their mailing lists clean and to help maximize their email marketing ROI.

Invalid and non-existent email addresses can cause your messages to be marked as spam or as a high risk. This skews your campaign statistics and makes it difficult to assess the true effectiveness of your efforts. Regularly using an email validation tool can help prevent this and will save you time, money and frustration in the long run.

Streamline Your Email Marketing with an Email Verifier: Ensuring Accuracy and Deliverability

Most email validation services allow you to upload a list of email addresses to be checked and then report back on which are valid, which may result in a hard bounce and which contain errors or are risky. They also help to check whether the email address uses a trusted domain and if it accepts incoming messages, all without actually sending any mail to that address. Some tools even offer real-time feedback by allowing you to add them to your web forms so that they automatically verify new addresses as they are submitted.

Many email validation services can also perform mailbox validation, which checks to see if the mailbox actually exists and is capable of accepting messages. This is a crucial part of the process because, as we’ve discussed in previous articles, it can significantly impact your deliverability. It’s a good idea to use this along with the other steps of the email validation process in order to get the best results.

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