Prevent hard bounces in campaigns is the number of emails that don’t make it to their intended recipients. A small amount of bounces is normal, but if you’re seeing a lot of hard bounces it’s time to take action. A high bounce rate will damage your email reputation with ISPs and lead to a loss of deliverability over the long term, meaning less subscribers will be able to receive your campaigns.

Avoid Campaign Disasters with Bounce Prevention

A good bounce rate is under 2% and means that most of your active contacts want to hear from you. This is achieved by keeping your list clean and removing inactive email addresses regularly, using a double opt-in process to confirm new subscribers’ interest, and validating email addresses with an email verification tool before uploading them to your database.

To prevent hard bounces, it’s important to understand what causes them and how to address them. A hard bounce occurs when an email is permanently blocked by the recipient’s ISP due to a lack of space or other reasons like a non-existent domain. It can also happen if an email is too large for the recipient’s inbox, which is why it’s important to limit your file size.

Identifying hard and soft bounces is easy with an email marketing report and addressing them will lead to better engagement over time. Keep an eye on your bounce rates, and if you notice a change, investigate the cause and take steps to improve your delivery rate such as adjusting your content to avoid spam filters.